""Scale shouldn't be limited to the largest DSPs," said Shane Shevlin, co-founder and CEO of Bedrock Platform. "By running our bidder closer to the impression, we can participate across a broader share of available opportunities and compete on decisioning and performance rather than infrastructure.""
"By containerising its ad decisioning and running its bidder atop Index Cloud, Bedrock can operate more cost efficiently, participate across a broader share of available opportunities, mitigate the loss of reach created by downstream QPS constraints, and significantly reduce the overhead typically associated with operating at scale."
"As programmatic buying shifts toward AI-driven decisioning, the ability to evaluate each impression in real time is becoming increasingly important. When systems limit how many opportunities can be assessed, they also limit how effectively models can perform."
Bedrock Platform introduced the first containerised demand-side platform (DSP) using Index Exchange's Index Cloud infrastructure. This innovation allows DSPs to host bidders efficiently, reshaping programmatic buying economics while maintaining the independence of DSPs, SSPs, agencies, and media owners. By containerising ad decisioning, Bedrock can operate cost-effectively and access more opportunities. The integration enables real-time evaluation of impressions, crucial for AI-driven decisioning. Leading independent agencies are testing this model to enhance decisioning responsiveness without traditional limitations.
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