The National Advertising Review Board has instructed AT&T to either discontinue or modify claims about its supplemental coverage from space service, clarifying that it's not currently available.
AT&T's advertising raised concerns as their "Epic Bad Golf Day" ad could lead viewers to believe that their supplemental coverage service was currently operational, which it is not.
This decision reflects the industry's commitment to self-regulation, as evidenced by T-Mobile's compliance with recommendations regarding its price lock claims after AT&T's challenge.
The NARB's recommendation demonstrates a proactive approach to ensure advertisements accurately represent the availability of services, safeguarding consumer interest.
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