AWS Wants To Be The Backbone Of Independent Ad Tech
Briefly

The goal of Amazon Web Services (AWS) is to provide privacy-enhancing technologies, like data clean rooms, for other companies to build upon - including data clean room companies.
Also in this episode: Why AWS got into the ad tech and mar tech business, why first-party data isn't 'enough' for marketers, why AWS calls its identity resolution-style product 'entity resolution' and how Solomon became an ad tech inventor. (He's got the patents to prove it.)
Read at AdExchanger
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