The average cost per thousand (CPM) for podcast advertising in July declined compared to the prior month. The 60-second ad spot rate was $21.69 on July 1, down from $21.95 in June.
The report states that a 30-second ad costs $18 CPM, whereas a 60-second spot is priced at $25 CPM. In January 2022, the average CPM peaked at $28.43.
The red line in the chart displays costs for campaigns of 1,000 - 9,999 ads over time. In January 2022, this scale's average cost per thousand was $28.43, approximately 25% higher than the July 2022 figure.
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