NAD found one reasonable message conveyed is that AT&T is advertising the current availability of SCS from AT&T. Accordingly, NAD recommended that AT&T either discontinue the claim that SCS is presently available to AT&T consumers or modify the claim to clearly and conspicuously disclose that SCS is not available now.
AT&T said it will appeal the decision. The appeal will be made to the BBB National Programs' National Advertising Review Board (NARB). NAD quotes AT&T's statement announcing the appeal as saying it "maintains its position that there is no implied message of present satellite calling availability," and that "the commercial is simply a comedic romp that clearly showcases AT&T's investment in the future of satellite calling."
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