"As artificial intelligence becomes embedded within luxury operations, from marketing and personalization to inventory and clienteling, brands are increasingly doubling down on what technology cannot replicate: emotional connection. Over the past decade, luxury has relentlessly optimized for ROI, investing heavily in data, CRM systems and performance marketing. And at Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before, with automation now underpinning everything from media buying to e-commerce search."
"That tension has surfaced repeatedly across the conference this week. AI has often been referred to as core infrastructure, but many leaders have stressed that it has made the human layer more important, not less. As discovery and transactions fragment across platforms, brands have less control over where customers encounter them and more pressure to deliver meaning wherever those interactions occur."
Artificial intelligence is increasingly embedded across luxury operations including marketing, personalization, inventory and clienteling, driving automation in media buying and e-commerce search. Luxury invested heavily in data, CRM systems and performance marketing to optimize ROI. As growth slows and consumers become more selective, executives question whether efficiency and scale alone create lasting value. High-end retailers emphasize emotional connection, atmosphere and bespoke experiences—such as graded private shopping—as differentiators. Technology enables large-scale pattern recognition and customer understanding but cannot replace intuition, theatre or human-led service. Fragmented discovery across platforms reduces brand control and raises pressure to deliver meaning at every interaction.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]