ArcSpan has integrated premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetisation System (AMS) platform. This integration empowers publishers by providing seamless access to high-quality data, thereby enhancing targeting and audience activation capabilities. By combining first-party data with enhanced intent and behavioural signals, publishers can create powerful campaigns that drive revenue growth. Additionally, integration with LiveRamp expands targeting options, providing access to thousands of third-party audience segments, reaffirming ArcSpan's commitment to data-driven solutions for publishers.
"Real time access to Bombora's proprietary Company Surge® Intent, identity and audience data in ArcSpan's AMS platform substantially enhances the efficiency and effectiveness of publishers' planning and activation processes."
"This strategic expansion enables publishers to seamlessly access high-value, deterministic data that is truly turnkey, setting a new industry standard for ease and accuracy of targeting and audience activation scale."
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