We believe AppLovin's 15% stock price decline on Dec. 9 presents a very good buying opportunity for one of the most exciting growth companies at a reasonable valuation.
If AppLovin can scale its advertising product among non-gaming advertisers, it would more than double its total addressable market in the near term.
Mobile games provide longer and higher-quality attention for advertisers than other advertising channels.
In 2024, U.S. mobile game advertising ad spend is projected to be $7.8 billion, compared to $19 billion for retail/e-commerce.
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