"Phillip Securities initiated coverage of AppLovin () with an Accumulate rating and $725 price target The firm views AppLovin as a leader in performance-driven mobile games advertising with "impressive" operating margin of 76%."
"It expects the company's ad revenue to continue to grow at 55% annually in 2025, led by technology advancement and business expansion. AppLovin's core mobile game advertising business will continue to benefit from generative artficial intelligence related improvement, the analyst tells investors in a research note."
Phillip Securities initiated coverage of AppLovin with an Accumulate rating and a $725 price target. The firm views AppLovin as a leader in performance-driven mobile games advertising and highlights an operating margin of 76%. Phillip Securities projects the company's ad revenue to grow about 55% annually in 2025, driven by technology advancement and business expansion. The core mobile game advertising business is expected to benefit from improvements related to generative artificial intelligence, supporting ad monetization and targeting capabilities. High operating margin and projected revenue growth underpin the positive assessment and valuation guidance.
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