Favbet Tech, founded by Andrii Matiukha, is innovating high-load platforms to ensure stability and adaptability amidst fluctuating markets. The company leverages an event-driven system architecture that efficiently processes millions of daily operations. Key to their strategy is the integration of AI for personalized user experiences and backend analytics, focusing on factors like behavior prediction and churn risk. Matiukha underscores that AI enhances decision-making rather than replacing human effort, highlighting the importance of data quality for effective model performance. The company prioritizes personalization, security, and gamification in enhancing user engagement.
"We operate under constant traffic, so the technologies must guarantee uninterrupted system performance," explains Andrii Matiukha.
"AI doesn't replace people, but it enables more accurate decision-making and faster work," emphasizes Matiukha.
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