Jeff Green, CEO of the Trade Desk, stated that Google needs to relinquish some control in the advertising industry, as it cannot act as prosecutor, defender, and judge in its own case.
The U.S. Justice Department's lawsuit alleges that Google engaged in practices aimed to eliminate competition in the digital advertising space, highlighting its overwhelming market share.
Regulatory bodies worldwide, including the CMA in the UK, are scrutinizing Google’s ad practices and its maintainance of a dominant position in the advertising market.
Green argues that if the courts find Google's ad exchange operations illegal, the most reasonable solution would be to require Google to spin off its AdX business.
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