As President Trump advocates for 100% tariffs on foreign films, Google has initiated the '100 Zeros' project to reshape its presence in Hollywood. Partnering with Range Media Partners, Google plans to create content, both scripted and unscripted, to promote its products among Gen Z, who are increasingly turning to platforms like TikTok. This move comes as Trump's tariffs threaten the traditional film production model, impacting major studios that often rely on international filming. The project's early efforts include backing films like "Cuckoo," showcasing a strategic approach to engage younger audiences.
Trump's proposed tariffs could significantly disrupt Hollywood's global production model, potentially impacting companies like Walt Disney Co. and Warner Bros. Discovery Inc.
Through our continued partnership with Range, we aim to collaborate with the Hollywood creative community in a thoughtful and productive way.
The initiative's early moves included backing Neon's horror film "Cuckoo" starring "Euphoria" actress Hunter Schafer.
The initiative, led by Range's Penny Lin with Google's Jonathan Zepp, represents a strategic move to connect with Gen Z viewers.
Collection
[
|
...
]