Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

Following its first earnings miss, The Trade Desk outlined its priorities at a major NYC event, emphasizing the rise of the premium internet. Executives discussed a new industry paradigm intended to reduce Google's dominance, stressing the need for authenticated audiences and efficient operations. Tim Sims highlighted a shift from a zero-sum mindset to a win-win approach, where data-driven strategies benefit both buyers and publishers. Despite a 23% revenue increase in Q4, the company faces significant challenges, including a new class action lawsuit filed by Robbins Geller Rudman & Dowd.

Too often, the paradigm in our business has been, 'If I win, you lose,' referencing Google's strong-arm tactics laid bare in the antitrust trial which took place in September 2024.

Data-driven decision-making is adding value in the case of buyers, and increased yield is, of course, adding value in the case of the publishers, and nowhere is that playing out more so than in the world of the premium open internet.

Read at Digiday