The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation
Publishers don't need a large logged-in audience to compete for ad dollars.
The Trade Desk Says UID2 Has Now Reached 'Critical Mass' | AdExchanger
Unified ID 2.0 by The Trade Desk aiming for broader adoption and efficacy in digital advertising landscape.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation
Publishers don't need a large logged-in audience to compete for ad dollars.
The Trade Desk Says UID2 Has Now Reached 'Critical Mass' | AdExchanger
Unified ID 2.0 by The Trade Desk aiming for broader adoption and efficacy in digital advertising landscape.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger
The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'