Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishersThe Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocationPublishers don't need a large logged-in audience to compete for ad dollars.
The Trade Desk Says UID2 Has Now Reached 'Critical Mass' | AdExchangerUnified ID 2.0 by The Trade Desk aiming for broader adoption and efficacy in digital advertising landscape.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchangerThe Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishersThe Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocationPublishers don't need a large logged-in audience to compete for ad dollars.
The Trade Desk Says UID2 Has Now Reached 'Critical Mass' | AdExchangerUnified ID 2.0 by The Trade Desk aiming for broader adoption and efficacy in digital advertising landscape.
The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchangerThe Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'