Megan Clarken's impending departure from Criteo has led to speculation that she is clearing the way for a significant acquisition in the ad tech space. There’s chatter that Criteo may soon be considering strategic buyers, including The Trade Desk or Microsoft, as potential suitors.
Criteo has established a strong competitive position in retail media, making it an attractive opportunity for companies like The Trade Desk, which could shift its growth strategies amidst an evolving market.
Microsoft’s acquisition strategy has shown it is serious about expanding its advertising footprint. The company has recently acquired Xandr and promotes retail-focused strategies, indicating that it would be a plausible acquirer of Criteo.
The speculation surrounding Clarken’s exit highlights a pivotal moment in ad tech, with many analysts and experts pondering if this could lead to a major deal that reshapes the competitive landscape.
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