Amazon is testing a new feature called "Buy for Me," which enables users to purchase products from external websites directly through the Amazon Shopping app. Unlike existing AI shopping agents from competitors, Amazon's version efficiently fills out user details like shipping and payment information while maintaining user security through encryption. This initiative aims to enhance Amazon’s dominance in e-commerce by providing additional shopping options, although there are concerns about the security of sharing credit card details with AI systems which have faced challenges in performance.
Amazon's new AI shopping agent, "Buy for Me," allows users to purchase products from external websites without leaving the Amazon app.
Powered by Amazon Nova AI models and Anthropic's Claude, the feature securely fills in user details for external purchases.
Unlike other AI shopping agents, Buy for Me uses encryption to protect billing information, ensuring Amazon cannot see external orders.
Despite its convenience, users may have reservations about sharing credit card information with AI shopping agents due to potential risks.
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