Amazon has unveiled Alexa+, a revamped voice assistant powered by generative AI, designed for a more interactive and personalized experience. Beyond Echo devices, Alexa+ extends its reach to various connected platforms including cars and TVs. This update is seen as a pivotal step toward Amazon's vision of effortless voice control. The service is offered at $19.99 per month, free for Prime subscribers, hinting at a strategy to deepen customer engagement and sales. As the company increasingly leans on advertising for revenue, analysts speculate Alexa+ could open new avenues for monetization through targeted ads.
We think that there is a need to do it, from the perspective of Amazon's commercial partners. But there's also an opportunity for the brand from a consumer perspective for Amazon to continue to be at the forefront of satisfying their expectations. Thanks to the intimacy that Alexa affords.
If it does, the bigger question isn't what Alexa can do, it is how Amazon plans to cash in.
Collection
[
|
...
]