"Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities,"
"Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media."
"Making iHeart's premium audio inventory available through Amazon DSP unlocks scale with deep listener engagement and proven performance. And with accessibility to broadcast radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media: addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency."
Amazon expanded a pact with iHeartMedia to broaden programmatic audio advertising via Amazon DSP. DSP users immediately gain access to iHeartMedia's streaming music and livestreaming radio channels. In 2026, Amazon DSP will add iHeartPodcasts and iHeartMedia broadcast radio stations. iHeartMedia operates more than 870 owned stations across 160 U.S. markets. The expansion follows a similar Amazon agreement with Spotify and complements existing Amazon Music inventory available through DSP. Amazon Ads and iHeartMedia have collaborated across devices, apps, and voice for a decade. Programmatic audio enables audience targeting by demographics, shopping patterns, and other attributes while supporting omnichannel measurement and campaign management.
Read at Variety
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