"The chat agent, positioned as a "creative partner," draws on Amazon's troves of retail data and cloud-computing muscle to assist with tasks like product and audience research, brainstorming and storyboarding, and producing display and video assets that can be deployed across Amazon Ads. The tool is launching in beta on Amazon's Creative Studio portal at no additional cost to advertisers."
"Amazon's new chat assistant joins a growing fleet of AI agents, or agentic AI, that are designed to enhance productivity while cutting down on cost. The feature - described in a blog post as a digital "creative partner and strategist" - works with marketers across the campaign-planning journey, analyzing shopper data, product pages and other sources of information to help with everything from preliminary research to finalizing creative assets. Ads can be run across Amazon DSP, Sponsored Display, Sponsored Brands and Sponsored Brand Video."
Amazon is expanding its generative AI offerings with a conversational assistant for marketers that acts as a creative partner and strategist. The assistant leverages Amazon retail data and cloud computing to help with product and audience research, brainstorming, storyboarding, and production of display and video assets for Amazon Ads. The tool is available in beta on the Creative Studio portal at no additional cost to advertisers and aims to boost speed and efficiency for marketers facing tighter resources. The assistant supports the entire campaign-planning journey, requires no specialized training, provides granular feedback controls, and enables ads across multiple Amazon ad formats.
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