Amid rising tariffs imposed by President Trump, Amazon sellers are re-evaluating their business strategies. One significant home goods seller plans to cut advertising expenditure to manage inventory levels effectively, while also preparing to raise product prices by 10% to offset heightened tariff costs. This price hike is projected to reduce unit sales by 10-15%, likely diminishing total revenue by 5%. Additionally, this seller intends to source 85% of its future orders from countries outside of China, a dramatic shift from prior years when Chinese suppliers were the primary source.
The ongoing trade scenario is forcing sellers to reconsider their advertising and pricing strategies fundamentally, shifting sourcing patterns to adapt to tariff pressures.
With a focus on slashing costs and diversifying supply chains, sellers are navigating President Trump's tariff impacts by cutting advertising spend and adjusting prices.
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