"On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company's Creative Studio into its ad platform creative setup. Advertiser can use the new free-to-use chatbot agent to run research reports, generate marketing concepts and directly operate Amazon's other creative tools to fulfill user prompts. Theoretically, the product could develop entire marketing campaigns from scratch."
"Although, these small and local advertisers - the bedrock of Google and Facebook's account base - often face limitations on total budget, expertise and resources. With this new tool, however, Amazon is setting its sights on more mid-market and even independent agency clients, Jay Richman, VP of product and technology at Amazon, told AdExchanger. "There's just so much creative that wants to be produced that simply isn't today," said Richman. "Everywhere you look, we see untapped demand.""
Amazon introduced an agentic AI that merges its Creative Studio's image, video and audio generation directly into its ad-platform creative workflow. Advertisers can use a free chatbot agent to run research, generate marketing concepts and operate Amazon's creative tools to fulfill prompts, potentially creating full campaigns from scratch. The tool expands target customers beyond small businesses toward mid-market and independent agencies, addressing demand for more creative output. The system combines previous generative tools under an agent layer that performs deep reasoning and research, leveraging foundation models like Amazon Nova and Anthropic Claude. The agent analyzes brands' online presence and advertiser-provided briefs to generate assets.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]