"An overwhelming majority, 87%, of consumers say the best advertising still needs a human touch, and 74% say they are more likely to purchase from an ad created entirely by humans than an AI-generated one."
"Clients said they would be willing to pay an average of $74 per hour for advisors who wrote their own emails, but only $54 per hour when they knew AI was involved."
"Experts say that's why, even if advisors do choose to use AI tools during some parts of the marketing and communications process, it's important they are careful to preserve their actual voices when speaking to clients and prospects."
"Given how common AI has become across industries, we're not particularly concerned if prospective clients are aware that it plays a role in certain parts of our internal content development."
A significant majority of consumers prefer ads created by humans, with 87% valuing the human touch in advertising. A study revealed that clients are willing to pay more for advisors who write their own communications. Experts advise that while advisors can use AI tools, they must maintain their authentic voice to avoid messages being perceived as inauthentic. AI tools have become more sophisticated, and firms are adopting them to enhance marketing processes while ensuring compliance and authenticity.
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