Dr. Bin Tang explains that AI-powered location-based marketing is revolutionizing how small businesses engage with local customers. By using data from GPS and mobile devices, businesses can send personalized messages, offers, or promotions based on real-time location. This approach is not new, but the integration of AI has enhanced its effectiveness, enabling businesses to learn from customer behaviors and preferences. With this technology, small businesses can better predict customer movements and tailor their strategies, thus leveling the playing field against larger competitors.
AI-powered location-based marketing is changing the way small businesses reach local customers, enabling them to provide personalized, real-time experiences.
Location-based marketing lets businesses send messages or promotions to customers based on their current location, offering precisely what they need at the right moment.
AI enhances location-based marketing by processing vast amounts of data, allowing businesses to learn about customer preferences and make their campaigns more efficient.
With AI, businesses can predict when a customer is likely to be in a certain area and adjust strategies for optimal engagement based on past behaviors.
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