At Adobe’s recent Summit, the company unveiled the Adobe Experience Platform (AEP) Agent Orchestrator, allowing businesses to create and manage AI agents from both Adobe’s ecosystem and third-party sources. This central platform enhances AI-driven marketing efforts, offering tools such as automated content production and website optimization. Additionally, Adobe introduced ten purpose-built AI agents to support marketing teams. One notable feature is Brand Concierge, which guides consumers through their purchasing journey, using AI to deliver personalized experiences through various sensory modes, designed to improve engagement and decision-making.
AEP Agent Orchestrator provides businesses with a central platform to create and manage various AI agents, enhancing marketing efficiency and personalization across their operations.
The newly introduced Brand Concierge utilizes AEP Agent Orchestrator to guide consumers through purchase decisions using immersive, AI-driven experiences.
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