AdsWizz has integrated Nielsen Marketing Cloud into its platform, allowing publishers and advertisers to utilize enhanced audience segmentation from various data sources. This integration helps inform campaign targeting with insights derived from consumer behavior, including purchase history and media consumption. The collaboration aims to boost AdsWizz's cross-platform offerings in sectors like Political, CPG, Retail, B2B, and Personal Finance. Nielsen asserts its commitment to innovative advertising solutions, while AdsWizz emphasizes the importance of leveraging extensive data for effective advertising strategies.
The integration allows AdWizz publishers and advertisers to leverage Nielsen Marketing Cloud and other third party datasets for better audience targeting.
Advertisers can activate audio messaging against precise behaviors and engage with existing consumers and target potential new ones to maximize their return on ad spend.
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