"The pace of change, from AI to global instability to the fracturing of media itself - has caught even seasoned marketers off balance. Ad Week New York doesn't escape that. If anything, it distills it. For many of the 20,000-plus attending, this year feels like Q4's ceremonial kickoff, and more like a pulse check. Take longtime industry analyst Karsten Weide, for instance."
"And when it comes to monetization few players are commanding more attention than Amazon. The company is showing up in force, capping off a year where its ad ambitions have gone from aggressive to foundational. Eight execs are slated to appear, including Eran Metzer, head of global ad tech services at Amazon Ads, head of sports brand partnerships Amy McDevitt and head of U.S. video and live sports sales Danielle Carney. The entourage underscores how Amazon has become a gravitational center for large swathes of the industry."
Existential uncertainty now defines the marketing industry as AI, global instability, and media fragmentation accelerate change. Ad Week New York serves as a concentrated pulse check for more than 20,000 attendees seeking signals about strategy and monetization. Publishers are facing average declines of 25–30%, reducing available inventory and pressuring ad tech firms to adapt mitigation strategies. Amazon's expanded ad efforts, represented by multiple senior executives at the event, position the company as a central hub for advertising. AI is emerging as foundational across marketing functions, with expectations for proof-of-concept demos and chat-based internet integrations to reshape tools and workflows.
Read at Digiday
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