Rumble, a platform favored by conservative users, has filed a lawsuit against Diageo, WPP, and the World Federation of Advertisers (WFA), accusing them of conspiring to boycott its advertising space. The lawsuit claims this collusion has resulted in higher ad costs and stunted Rumble's growth. In response, the advertisers are seeking dismissal, asserting there’s no evidence of a conspiracy and citing valid reasons for not advertising on Rumble, including brand safety concerns. The case parallels another similar lawsuit from Elon Musk's X against the WFA.
The lawsuit from Rumble against major advertisers like Diageo and WPP claims a boycott, alleging collusion to restrict advertising and harm its growth.
Ad companies argue that Rumble is trying to manipulate antitrust laws, stating there's no conspiracy, but simply valid reasons for avoiding advertising on their platform.
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