In response to X's antitrust lawsuit claiming that multiple advertisers formed an illegal boycott, the defendants have denied any conspiracy. They argue that X's business issues stem from its own practices rather than any coordinated actions by advertisers. The legal dispute revolves around the Global Alliance of Responsible Media initiative, which aimed to standardize how advertisers categorize undesirable content. The defendants contend that X's claims are an unwarranted attempt to regain lost advertising revenue due to its own failures in the marketplace.
Advertisers argue that X's claims of a conspiracy for an illegal boycott are unfounded, attributing the revenue loss instead to X's own disruption and alienation of customers.
According to defendants, the lawsuit is merely an attempt by X to regain lost business in a free market where it failed to adapt.
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