Advertiser Skittishness Is Stunting BuzzFeed's Ad Revenue Growth | AdExchanger
Briefly

As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue.Total revenues were $104 million, up 15% YoY, and in line with its expectations.Advertising revenue was $50 million, matching last year's Q3.Ad revenue growth decelerated compared to Q2, "driven by ongoing price compression and uncertainty around consumer demand," said BuzzFeed CFO Felicia DellaFortuna.
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