"According to the announcement, the latest enhancements particularly include new targeting and whitelisting capabilities, aimed at boosting video ad campaign performance across the audience-rich CTV and mobile in-app environments. Namely, the newly added options enable targeting advertising demand by bundle ID and device type, along with whitelisting selected domains, which helps ensure online video ad delivery on the right screen and in the most relevant context."
"As Natalie Romankina, CEO of AdPlayer.Pro, emphasised, the recent updates provide strategic value to the company's business partners, particularly when it comes to programmatic ad campaign performance, where refined demand-side targeting plays a crucial role in driving user engagement with the ads. "As preliminary results clearly demonstrate, the use of new targeting features has a positive impact on the overall video ad campaign performance, which is why we expect them to be widely adopted by our platform users in the near future," she added."
AdPlayer.Pro upgraded its video ad platform with bundle ID and device-type targeting plus domain whitelisting to improve delivery on CTV and mobile in-app environments. The targeting options enable advertisers to direct demand to specific apps and device classes while whitelisting selected domains ensures contextual relevance and correct screen placement. Preliminary results show new targeting features positively impact overall video ad campaign performance and are expected to see broad adoption. New SChain integration options streamline bidding dynamics in programmatic auctions involving multiple oRTB and Prebid buy-side partners. More granular SChain configuration can optimise campaign performance, increase supply-side revenue, and support advertiser ROI goals.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]