AI search optimization (AISO) is becoming essential for content marketers and e-commerce professionals, complementing traditional SEO practices. Adobe's upcoming application, LLM Optimizer, aims to help analyze content for better performance on AI answer engines like ChatGPT and Gemini. Due to the novelty of AISO, marketers are still grasping its fundamentals and may have to start with manual adjustments. Insights gained will help in creating tailored content strategies across different AI platforms, enhancing engagement and relevance in an evolving digital landscape.
"AI search optimization (AISO)... is an emerging science to go with search engine optimization (SEO)."
"Brands may find that one engine is referring more traffic to their websites than others, and there might be value in optimizing for one over the other."
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