Adobe introduced Adobe LLM Optimizer, a tool designed to help businesses manage user engagement in the emerging AI landscape. This tool supports brands in optimizing their digital presence and monitoring AI-driven traffic. The announcement was made at the Cannes Lions conference and highlights how generative AI is essential for consumer discovery and purchase decisions. Simultaneously, Adobe revealed updates to its AI-powered content platform, GenStudio, including new generative capabilities for advertising campaigns. Despite these advancements, Adobe's stock has struggled recently following earnings results.
"Generative AI interfaces are becoming go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey."
"With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter."
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