Adobe has unveiled its latest AI initiatives at the Adobe Summit, introducing two new tools: the Adobe Marketing Agent and Adobe Express Agent. These AI agents are designed to integrate with Microsoft 365 apps, providing businesses with innovative tools for streamlining marketing tasks and enhancing productivity. By embedding these agents in common applications, Adobe and Microsoft aim to simplify operations for marketing teams, helping businesses improve efficiency amidst increasing digital demands. Senior executives from both companies emphasized the importance of these tools in creating impactful content and driving personalization initiatives.
"Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organizations," said Amit Ahuja, senior vice president of Digital Experience at Adobe. "Adobe Marketing Agent and Adobe Express Agent will unlock new opportunities for businesses, enabling marketers to access Adobe capabilities seamlessly within the natural flow of work, which will ultimately help create impactful content and drive personalization initiatives."
"We are thrilled that Adobe has developed an agent for Microsoft 365 Copilot to assist marketers in creating impactful campaigns and enhancing customer experiences. This collaboration underscores our belief at Microsoft that human ingenuity".
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