"Because what we've learned from talking to all of you is that we can help publishers more by banding together. AdMonsters leans into the ad ops side of publishing, and AdExchanger leans into the programmatic side-but those distinctions increasingly matter less. Ad ops pros need to know programmatic, and everyone benefits from understanding the ad tech stack end to end."
"AdMonsters is officially joining AdExchanger , unifying content under one site on AdExchanger's domain. Don't worry, though, there is no need for an "In Remembrance" slideshow for the AdMonsters brand. It's a time to raise our glasses and look to the future because we are still bringing you the latest on what publishers care about, including ad ops. It's time for the publisher community to come together and support one another, as we all master the new rules of the publisher ecosystem."
AdMonsters and AdExchanger share a common owner, Access Intelligence, and have been consolidating editorial and backend operations since last spring. The two brands now share editors, team meetings, and backend systems. AdMonsters will officially join AdExchanger, unifying content on AdExchanger's domain while retaining coverage of ad ops topics. The consolidation aims to help publishers by combining ad ops and programmatic expertise, improving scale and visibility for AdMonsters content, and connecting audiences. The site will continue profiling publishers' ad ops successes and highlight strategies like first-party data, integrated tech stacks, and cohort-style networks that drive traffic and revenue.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]