Claire Browne will lead the strategic direction of Adelaide's research initiatives, representing the company's interests at industry councils, including the ARF's Board of Trustees, to enhance the integrity of its media quality metric, AU.
Browne's three decades of media research experience have leveraged advanced analytics at RPA, significantly improving client planning, investment strategies, and ROI measurement by integrating new media datasets into tactics.
Browne's career includes leadership roles at notable industry organizations like Ampersand, Razorfish, Sony Worldwide Networks, and Katz Media Group, showcasing her diverse expertise in media, research, and business development.
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