"Adelaide, the leader in measurement and optimisation of attention metrics, announces the selection of GDB as its preferred partner across Latin America. The strategic collaboration aims to drive the adoption of more effective and transparent digital advertising in the region, benefiting from GDB's exclusive methodology and local expertise. The partnership officially establishes GDB as the main driver of Adelaide's expansion into the Latin American market."
"Leader in programmatic strategy and media technology in Brazil and Latin America, GDB will immediately begin integrating this solution for its clients, enhancing digital media campaigns with actionable attention data. "This partnership with Adelaide is a significant milestone for advertising in Latin America. It allows us to offer our clients cutting-edge media optimisation, powered by the most robust and reliable attention metric available. Our focus is to translate the transparency and rigour of our operation into verifiable, superior efficiency for every advertiser,""
Adelaide selected GDB as its preferred partner across Latin America to accelerate adoption of more effective and transparent digital advertising. The collaboration leverages GDB's exclusive methodology and regional expertise to expand use of AU, a globally recognised attention metric. GDB is established as the main driver of Adelaide's Latin American expansion and will immediately integrate the solution for clients. AU enables advertisers, agencies, and publishers to measure and optimise the impact of digital campaigns. Both organisations align on core values and a shared commitment to market integrity, aiming to deliver verifiable efficiency and transparent outcomes for advertisers.
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