Adelaide Launches New High-Attention Private Marketplaces in Collaboration with Microsoft Advertising & TVision
Briefly

from Exchangewire1 year ago
Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory.The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer engagement.Paired with the scale of Microsoft Advertising's premium omnichannel marketplace, advertisers can easily purchase high-attention media that drives better business outcomes across digital display, online video (OLV), and CTV.
Read at Exchangewire
#collaboration #efficiently #programmatic
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