Ad giant Omnicom takes aim at Big Tech, AI era with US$13.25-billion Interpublic deal
Briefly

from The Globe and Mail3 months ago
The combined company would have revenue of more than $20-billion, based on 2023 figures, placing it in direct competition with major players like WPP and Publicis Groupe.
The Globe and Mailhttps://www.theglobeandmail.com/business/international-business/article-ad-giant-omnicom-takes-aim-at-big-tech-ai-era-with-us1325-billion/
Tech giants such as Alphabet-owned Google and Amazon.com have in recent years attracted marketing dollars away from traditional agencies by offering both advertising tools and marketplaces.
The Globe and Mailhttps://www.theglobeandmail.com/business/international-business/article-ad-giant-omnicom-takes-aim-at-big-tech-ai-era-with-us1325-billion/
With soaring use of AI tools allowing businesses to create ads cheaper and faster, traditional agencies need to develop similar tools to retain clients.
The Globe and Mailhttps://www.theglobeandmail.com/business/international-business/article-ad-giant-omnicom-takes-aim-at-big-tech-ai-era-with-us1325-billion/
Analyst Michael Nathanson expressed concerns that the integration of Omnicom and Interpublic could be challenging and might risk the advertising agencies' underlying value proposition.
The Globe and Mailhttps://www.theglobeandmail.com/business/international-business/article-ad-giant-omnicom-takes-aim-at-big-tech-ai-era-with-us1325-billion/
Read at The Globe and Mail
#advertising #mergers-and-acquisitions #artificial-intelligence #market-competition #traditional-agencies
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