Ad giant Omnicom takes aim at Big Tech, AI era with US$13.25-billion Interpublic dealOmnicom is acquiring Interpublic for $13.25 billion to create the world's largest ad agency, amid challenges from Big Tech and AI.
Nick Law says agencies need to stop being so scared of tech if they're to surviveAgencies should prioritize creativity over financial metrics and scalability when using AI in advertising.
Ad giant Omnicom takes aim at Big Tech, AI era with US$13.25-billion Interpublic dealOmnicom is acquiring Interpublic for $13.25 billion to create the world's largest ad agency, amid challenges from Big Tech and AI.
Nick Law says agencies need to stop being so scared of tech if they're to surviveAgencies should prioritize creativity over financial metrics and scalability when using AI in advertising.