Ad Buyers Bet On Programmatic In The Final Push Before The Midterms | AdExchanger
Briefly

Here's how ad tech companies are adapting to fit the needs of a changing landscape for political ad buyers.For an ad tech vendor, what's the client services focus in politics?AdExchanger spoke with four political ad sales leaders at prominent ad tech companies that each maintain a political services team.BRYDGES: This year we built all the political districts into the platform following redistricting.How do political advertisers approach platforms like Google and Facebook after those companies shook up 2020 races by instituting new political advertising policies on the fly?
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