"With Google's Gemini surging in popularity, speculation has been bubbling in the ad industry that the app might be on the cusp of introducing ads to capitalize on the moment - and help offset the hefty AI infrastructure costs. Not so, according to Google's VP of global ads, Dan Taylor. In an interview with Business Insider this week, Taylor reaffirmed there are "no plans for ads in the Gemini app.""
"Instead, the ads team is prioritizing ad placements within AI search. Google began introducing ads to AI Overviews - the natural language summaries of search results that appear at the top of its search engine results page - in 2024. Last year, it brought ads to AI Mode, its AI chatbot that appears on search pages, which enables users to conduct more in-depth research and ask follow-up questions. "Search and Gemini are complementary tools with different roles," Taylor said."
Google's VP of global ads, Dan Taylor, stated there are no plans to place ads in the Gemini app. The ads team is prioritizing ad placements within AI search, including AI Overviews and AI Mode. Google introduced ads to AI Overviews in 2024 and added ads to AI Mode last year. Search and Gemini are framed as complementary tools: search helps discover web information and commercial content, while Gemini assists with creating, analyzing, and completing tasks. Monetizing AI assistants raises questions about ad timing, format, charging models, and balancing commercial interests with user experience.
Read at Business Insider
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