ICANN's recent survey reveals that gTLDs are key assets for enhancing brand identity and engagement, with nearly all marketers recognizing their potential benefits. Businesses are eager to leverage gTLDs to distinguish themselves from competitors and connect better with their target audiences. However, challenges such as high costs, lack of awareness, and misconceptions hinder their implementation. Despite these barriers, the research suggests that proactive adoption of gTLDs can significantly boost a brand's online presence and operational success.
ICANN's research highlights the critical role of generic top-level domains (gTLDs) in enhancing branding, customer engagement, and online presence for businesses.
The survey shows that 92% of marketers agree that gTLDs provide significant benefits, yet many still overlook these opportunities due to misconceptions and knowledge gaps.
Collection
[
|
...
]