75% of marketers still rely heavily on third-party cookies | MarTech
Briefly

Cookie-based advertising is on its last legs, but not enough marketers have moved on.A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study.Going in the wrong direction.Some 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies, according to the study.
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