Real estate agents typically face challenges not in generating leads but in nurturing and converting them. Most leads do not become clients immediately; they require persistent follow-up to establish trust and relationships. It's crucial for agents to utilize effective lead nurturing strategies, as the selling process is not impulsive. Agents should contact leads early, providing value and remaining a trusted resource. Strategies like texting and employing email drip campaigns can significantly enhance conversion rates, given that most leads take time before being ready to buy or sell.
The majority of buyers and sellers will become a lead months or even years before they're ready to actually move.
Buying or selling a home is a big deal. It's usually not an impulse.
The nurturing phase is the key to building trust with a lead, and this trust is the key to winning the business.
Texting is a great option for nurturing a lead who you do not have a relationship with yet.
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