6 influencer-backed brands you kept buying this year

"Affiliate marketing - a way to drive sales through links posted by creators or publishers - is expected to drive $216 billion in US e-commerce sales this year, according to data from EMARKETER. These links are a direct way to track the shopping that is actually inspired by influencers. ShopMy, a social commerce platform, enables creators to build shoppable landing pages and earn commissions from sales driven by their links on social media."

"More than 185,000 creators use the platform, and their recommendations drive more than $1 billion in sales annually, according to the company. In October, ShopMy raised $70 million in a Series B funding round, a testament to the belief that the model will continue to grow. "Affiliate has become a core part of brand building," Tiffany Lopinsky, cofounder and president of ShopMy, told Business Insider over email. "The top brands now treat creators as cultural partners." A total of 1,200 brands use ShopMy."

Influencers are reshaping shopping by driving trends, encouraging purchases, and increasing demand for specific products. Affiliate marketing is projected to generate $216 billion in US e-commerce sales this year, providing measurable pathways from creator content to purchases. Affiliate links allow direct tracking of influencer-inspired shopping. ShopMy enables creators to build shoppable landing pages and earn commissions from sales driven by their social links. More than 185,000 creators use ShopMy, producing over $1 billion in annual sales. ShopMy raised $70 million in Series B funding and supports about 1,200 brands, which increasingly treat creators as cultural partners.

Read at Business Insider