Generative artificial intelligence (gen AI) is creating a buzz in marketing and sales as organizations explore its potential. A McKinsey survey involving nearly 4,000 commercial leaders found that one in five sales teams has already implemented gen AI solutions, while many others are conducting experiments. Encouragingly, two-thirds of respondents noted that gen AI has been 'very' or 'extremely' beneficial for their operations, highlighting the technology's promising role in transforming sales strategies and enhancing business outcomes.
New and disruptive technologies, especially generative AI, evoke excitement and anxiety, particularly within marketing and sales, where early adopters report significant benefits.
The enthusiasm surrounding generative AI in sales is notable, with recent data indicating that 20% of sales organizations have begun applying these technologies, with positive outcomes.
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