Digital transformation initiatives are prevalent across large organizations, but successful outcomes remain elusive, with failure rates estimated between 70% and 88%. Despite substantial investment and efforts in modernizing systems and rethinking customer journeys, many companies find themselves struggling to realize their transformation goals. The article emphasizes the need to shift the delivery of transformation, particularly in marketing and digital teams, by identifying and addressing key pitfalls. By focusing on actionable insights and tangible results, companies can escape cycles of failure and build momentum towards successful transformation outcomes.
Digital transformation has reached near-universal adoption, yet high failure rates persist due to ineffective delivery and overlooked practical solutions in implementation.
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