TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet.After Nielsen lost its accreditation for local and national TV ratings in 2021, alternate measurement currencies saw an opening.They made their presence known in this year's TV upfronts, and connected TV advertisers started putting real money behind them.
#back #potentially #alternative #good-reason #attribution #programmers #nbcuniversal #privacy-concerns #public-market
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