The acquisition of LiveIntent is part of Zeta's strategy to enhance its marketing platform with advanced identity resolution capabilities, incorporating over 235 million unique hashed email addresses.
LiveIntent's platform focuses on audience identity and engagement, allowing advertisers to deliver personalized experiences without compromising user privacy, even as third-party cookies become obsolete.
By acquiring LiveIntent, Zeta aims to strengthen its position in AI-powered marketing and launch Publisher Cloud to enhance cross-channel targeting and engagement.
LiveIntent provides tools for measurement and optimization, helping marketers maximize campaign performance and enabling seamless integration into existing systems.
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