Zeta Global's acquisition of LiveIntent for $250 million marks a significant enhancement in its capabilities, especially in publisher monetization and identity data.
The Zeta Publisher Cloud set to emerge from the acquisition will strengthen Zeta’s competition against major players in the marketing cloud sector.
LiveIntent’s advanced mobile marketing capabilities will enhance Zeta's offerings in the growing retail media network space, making them more competitive.
This acquisition, while not revolutionary, underlines Zeta Global’s commitment to enhancing its marketing cloud capabilities and establishing a more dominant position.
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